Publishing content outside of your own site has several advantages.
First of all, it is an excellent way of improving the natural referencing of your own site thanks to optimised links pointing to it and inserted in the article (backlinks). It will then be better positioned in the search engine results.
Moreover, by publishing these articles, you become visible on relevant subjects in search engines and attract new visitors likely to be interested in your products or services.
Finally, you present yourself in the best light and develop your company's image.
Hiring an SEO web copywriter to write high quality copy will help you control your brand image. It is also the best way to create external links that will help your website get qualified traffic and rank higher in search engines.
An article published on the Internet should not be written like a newspaper article or a book. Our writers follow specific web writing rules. The creation of optimised content by an experienced web editor makes the texts as effective as possible in several respects: if content is king, the quality of the writing is a guarantee of conversion.
In addition to creating original and unique content, it allows you to benefit from the creativity of a human being, his writing talent and his ability to set a tone adapted to potential readers.
To build your seo article, here are the basic rules we follow:
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