Redesign the elements of the "HIGHLIGHTS" section of your profile to highlight the most important aspects of your content. This involves selecting relevant categories, creating attractive icons and visually organizing the featured stories for intuitive navigation.
Writing or revising your Instagram account bio so that it's concise, engaging and effectively reflects your brand identity. This could include a brief description of your business, your values, and the elements that pique the interest of your target audience.
Optimizing the SEO elements of your Instagram account to improve its visibility in search results. This can involve the appropriate use of relevant keywords in the bio, as well as the selection of hashtags specific to your field of activity.
Create a list of hashtags that are relevant and popular in your industry. These hashtags can be used in your publications to increase their reach and attract more interested followers.
Creation of two high-quality publications that reflect the aesthetics of your new corporate identity. These publications can be captivating images, carousels or videos that highlight your products, services or key messages.
Provision of a concrete example of an editorial calendar to guide your future publishing efforts. The editorial calendar will detail publication dates and times, planned content types and themes, providing an overview of your content strategy.
One-hour coaching session with a marketing or branding expert to discuss the above points in detail. This can include personalized advice, creative ideas and answers to any questions you may have about implementing the new corporate identity and related strategies.